Creativity Will Set You Free
Campaign and content marketing, for revenue and profit.
Strategy through to design and delivery.
Awards and Rewards
Why Businesses Choose RR
- Effective and simple strategies – Marketing aligned to business objectives.
- Scale and flexibility – Expertise when you need it.
- Risk and cost reduction – Highly experienced staff at a fraction of the cost.
- No more recruitment blunders – Build bespoke and perfect teams, every time.
- Increase brand impact – Ensuring customers and prospects love you.
- Stronger lead generation – Customer-led best practices and hyper-organic growth.
- Higher conversion rates – Improving every step of the funnel and booked business.
Revenue Generated For...
Release Red Services and Fees
Assess and Planning
Campaign Creation and Delivery
Campaign Creation and Delivery
· Grounding and research
· Segmentation and targeting
· Positioning, objectives, product fit
· Campaign concepts and design
· End-to-end strategy
From £8,000 per project.
Campaign Creation and Delivery
Campaign Creation and Delivery
Campaign Creation and Delivery
· Campain concept management
· Asset design and production
· Asset delivery and interactions
· Content optimisation team
· Sales team / asset usage monitoring
From £2,000 per month.
Fractional CMOs
Campaign Creation and Delivery
Fractional CMOs
· End-to-end strategy to delivery planning.
· Board advisory services.
· Oversight of all marketing activity.
· Campaign planning and management.
· People planning and management.
From £3,000 per month.
Core Beliefs of RR
The basic groundings are that customer obsession leads to revenue and profit, we know that to be true, and creativity is at the heart of most new-logo buyer interactions.
Theres two main types of marketing that create profit:
1. Brand – this is the #1 factor for marketing profit.
2. Highest quality content themes – the #2 factor for profit.
Buyers need to find what they're looking for, quickly.
Buyers need to trust you, overtime.
Paid lead generation without brand and seriously good content does not work.
The Marketing Model
Campaigns that last forever.
For greater revenue and profit, here’s the steps to follow:
1. Market Grounding
2. Deep Research
3. Full Segmentation
4. Focused Targeting
5. Market Positioning
6. Value Objectives
7. Product Fit
8. Pricing for Profit
9. Marketing Delivery
10. Sales Delivery
Most will skip 1-8, jumping to delivery.
1 to 3 are research.
4 to 8 are strategy.
9 to 10 are tactics and delivery.
Each stage has its own playbook and detail.
Get to know your customer, work out how to help them, then go do it. In that order.
This is Release Red, it’s what works. We will guide you through the steps.
Great campaign concepts are not guess work!
Do it well, and it lasts forever. Campaigns can last for decades, they can drive your brand forward.